Marketing of personal financial products is a unique space in the marketing world. Credit monitoring and repair services marketing in particular brings with it a unique set of challenges. As with all other fields of marketing, defining a strong value proposition for your product or service is one of the most essential parts of a marketing strategy, as well as one of the most difficult. Marketing in the credit monitoring and repair industry presents an additional layer of challenges because of the need and perceived obligation of the credit service provider to educate the customer about credit building, repair, and maintenance while also providing a credit repair service. In addition, customers that require a credit repair service may be reticent in general about the industry due to prior negative experiences, and an extra level of effort must be made to establish trust
How do you, the marketing professional, tackle crafting a unique value proposition—defined as a unique and complete customer-facing statement of the value you provide to them—for a company that provides credit monitoring and repair services? Let’s start with the basic characteristics of a strong on-target value propositions. A value proposition that is on-target with customer needs and desires has the following three characteristics:
- The key to a unique value proposition is differentiation. Your product or service must be clearly differentiated from those of any competitors. How is your service, or the way in which it is administered, different from all the competition?
- For those parameters that do not benefit from differentiation in regards to the competition (that is to say, they are not definably different from service parameters offered by your competition), a strong value proposition makes clear that those parameters are equally good or robust as those of the competition.
- A particular aspect of your service must be defined as being superior to anything offered by the competition, and this superior quality must take the spot-light in the value proposition.
Now, how does one apply these characteristics of a solid value proposition to the building of a unique value proposition for a credit repair service company? A meticulous effort must be made to connect the principles discussed above with the value-added aspects of your credit repair and counseling service from your customers’ point of view. For those customers that choose you over the competition, what is different about you versus any other service they might have considered? Does your service provide faster results? Does it come with credit monitoring after the repair service is completed? Is there a component of credit education that is not offered by other? Whatever factors make you noticeably different from the competition should be identified and put forth in your value proposition.
For those parameters that do not differentiate you from the competition, make a statement of their quality anyway. For example, are your credit counselors friendly and nonjudgmental? Say so, even though everybody else does too. You can take this a step further by “proving” your point, perhaps including a personal testimonial from one of your friendly counselors.
And finally, what is the one truly outstanding feature of your service? Do you charge the lowest fees in the industry? Have the highest success rate? Get customer’s credit scores above 650 in the shortest amount of time? Whatever it may be, place this statement front and center in your value proposition. Put all these factors together into a clear, succinct value proposition, and you will surely be the customers’ first choice for credit repair services. Your understanding of customer needs and desires, and you clarity in expressing this understanding are not only essential marketing tools, but essential customer service tools as well.
- Back to Basics Marketing
- Marketing as Company Wide Responsibility
- Mobilization: Reaching Outside the Marketing Department
- Advanced Lead Qualification: Sales and Marketing Work Together
- Sales’ Feedback into Marketing: Profiling Prospects and Their Problems
- “Inside Marketing”: Marketing to Your Own Sales Organization
- Developing Unique, Customer-Focused Value Propositions
- How to Train an Entry-Level Marketing Employee
- When Return on Investment Doesn’t Paint a Full Picture
- Logos and Promotional Product Designs for “Difficult” Subjects
- Defining and Refining Value Propositions for Luxury Items
- Evaluating Return-On-Investment (ROI) for Tradeshow Activities
- Management Mistake in Small Business: No Investment during Trying Times
- Marketing and Sales of Gold, Silver, and Precious Metals
- You Are Here Defining and Perfecting Value Propositions for Personal Financial Products and Services
There is the tendency for some people to think that a family car is any car that accommodate a family with children. This may seem to be a right thinking owing to the fact that family cars have the capacity to carry a family. However, the term is not used to mean cars that can carry many people at the same time. If that is the case, even SUV and mini bus can be regarded as a family car in so far as the car can accommodate many people at the same time.
Family car refers to normal-sized car. The term is used in Europe to refer to normal sized vehicles owing to their ability to carry the entire family that are on vacation. Different types of cars can come under the classification. Quite a good number of family cars are saloons vehicles or hatchbacks cars. Two major types of cars are classified as family car, namely, the compact or small family cars and large family car.
Compact Family Cars
The name already tells you that compact family cars fall within certain dimensions that are lower than others. The dimension of a normal compact family car depends on the type of car. For a saloon type of compact car, the dimension falls within the range of 4.40 m (173 in) and 4.5 m (179 in). The range of the hatchback is 4.20 m (165 in) and 4.35 m (171). The estate model type has the same dimension range with the saloon type. There are other multi-purpose vehicles that fall under this classification which came into existence since the 1990s.
There is a slight difference in terminology in the North America world. Cars that fall within the above mentioned dimension are simply called compact cars. The adjective family is at best omitted when such cars are being called.
Large Family Cars
It is the dimension of this classification of cars that makes the great difference between them and the compact family cars. In the early 1990s, the dimension of large family car with particular reference to their length was 4.50 m (177). However, in the recent time, larger dimensions are being introduced in the market and thus the range of cars that should come under this classification is gradually changing to 4.70 m (185 in). There may be some cars with higher dimensions that are classified as larger family cars.
In North America, there is also difference in nomenclature. Cars within this dimension are commonly known as mid-size cars. However, they can be occasionally referred to as family cars.
Different automakers have their own brand of family car. So, you are sure of finding family car whether big or compact available in different brands. If you are buying family cars, it will be nice for you to first determine the size of your family before you decide on the type to buy. Always buy a brand and model that will accommodate your family members.
Business bankruptcy occurs when a business is unable to pay its debts or if its creditors are concerned about the financial situation of the business. The creditors might start the bankruptcy proceedings to seek debt repayment or force the business owners to seek protection from creditors through filing for bankruptcy. The owner of a limited liability company has protection against the debts incurred by the debts while a sole proprietorship is in great danger of his possessions in case of a bankruptcy suit. The good news for a sole proprietorship is that it is entitled to relinquishing it debt obligations to the creditor. Corporations do not have such a luxury.
There are many laws regarding business bankruptcy and they are differentiated according to chapters. The most popular is Chapter 7 of the bankruptcy code of the United States constitution. Most people file Chapter 7 because of its relative ease to achieve approval compared to the other chapters, such as Chapter 13. It is easier to be approved after filing Chapter 7 bankruptcy because it offers a greater chance for the creditors to recover part, if not all, of their debts within the shortest time possible. In this chapter, the debtor might agree to surrender any valuable possessions he might have to have them sold to pay some of the debt.
If, for example, the business owns some real estate, cars, or other valuable items, they might be sold and the proceeds shared among the creditors. In exchange, all the debt is wiped off and the debtor can start anew, although the state of bankruptcy can last up to 10 years according to the suit. This might be too harsh for some businesses that might not want to sell off their property to pay debts. Therefore, they might prefer to file Chapter 13 of the bankruptcy code. Chapter 13 is suitable for businesses that are experiencing financial problems due to a temporary setback, and which have the ability to pay their debts once the situation has been resolved.
Other laws relating to business bankruptcy include chapters 11 and 12. Chapter 11 is more similar to Chapter 13 as it allows for reorganization of the company until it is stable enough to operate again and pay its debts. Chapter 12 mostly deals with farming fishing families and offers reprieve due to the tightened laws on agricultural produce. Before filing for a voluntary bankruptcy petition, the business owners must consider all the options available as well as the pros and cons of being declared bankrupt.
While bankruptcy might provide temporary relief from creditors who might be demanding payment of their debts, it exposes the business to financial isolation and discrimination. Financial institutions might fear lending money to the business and the business might collapse without extra capital injected into it. Other businesses might as well refuse to provide their goods on credit to a bankrupt company. The negative reputation will eventually get to the consumers who might shun purchasing the company’s products. Unfortunately, bankruptcy negatively affects one’s credit report that can last for several years.
At times, minors below the statutory age limit can commit crimes or get involved in some criminal or illegal act. The way illegal acts committed by adults are treated is different from the way they are treated if they are committed in most legal system. Based on this, any illegal act or crime committed by a person who has not turned 18 years of age is regarded as juvenile crimes. It can also be called juvenile delinquency, youth crime or juvenile offending. However, in some legal systems, people who have not turned 18 years of age can be prosecuted and tried just like every other adult. However, this depends on the type of crime that is committed by the minor.
Juvenile crimes can be divided into three categories. The first type of juvenile crime has to do with criminal act committed by an adolescent who is not yet 18 years and which are handled by the justice system and juvenile courts. The second type of juvenile delinquency is the type that is handled by the criminal justice system. The third type is also handled by the juvenile court but they refer to those crimes that are categorized as youth offending simply because the doer is still a minor. An example of such crime is truancy.
Minors that commit these offenses can be grouped into two major categories. The first type of offender is a minor that started offending as a minor and does not carry such acts into the adult stage. The offense or the sign of criminality starts and ends when they offender is still a minor. Such offenders are known as adolescent-limited offenders. The second type of juvenile offender is just a direct opposite of the first. The sign of criminality and the offenses start when the person is still a minor and continue even after the person has entered another stage in life. This type of offender is known as life-course-persistent offender or repeat offender.
Owing to the fact that adolescent normally get involved in some anti-social and criminal act, it is necessary to note when a person started getting involved in these offense right from the person’s childhood. This will help to determine if an adolescent offender is a life-course persistent offender or not. If the person is just an adolescent-limited offender, the person will surely stop committing these antisocial crimes by the time he or she enters into the adult stage.
Research has shown that there is sex difference in juvenile crimes with regard to the rate in which these antisocial acts are committed by minors. Young men who are still minor tend to indulge in more criminal acts than young ladies under the same age limit. This is because young men are more daring, aggressive and powerful than young ladies and they will like to express their masculinity or show that they are capable of doing what adults can do. In the process of trying to express their masculinity and power, they get involved in crimes. The treatment given to these young men by others which at times are severe also makes them to commit these offenses.
A lot of people are killed yearly because of drunk driving. Others are affected in different ways. There is no doubt at all that drunk driving is something that is preventable. However once you take alcohol intoxicating effects impair judgments as well as skills in decision making. According to legal system, individuals that have a blood level of 0.08 or higher than this means that, they will be driving under the influence of alcohol and they should be arrested. A driver BAC can be determined by using breathalyzer test because it analyses your alcohol content or by using standardized motor skills like walking in a straight line or by touching the fingertip around the nose.
Organizations like Mother Against Drunk Driving (MADD) as well as governmental agencies have been strengthening laws in drunk driving. If you are driving a car and you’re under the influence of alcohol you will be fined heavily, attend education classes about alcohol and receive a jail time. Apart from legal consequences, drunk driving has also emotional, mental and physical consequences incase any accident occurs. Alcohol related deaths are high especially in people who are in the ages of eighteen to twenty five and alcohol is one main factor that leads to car accident.
An individual level of intoxication depends on factors such as being safe and smart. There are some programs which have been started in urban areas like safe ride to make sure that club goers do not drive when they are drunk. These programs are essential because they offer transportation to bar hoppers and those that are intoxicated to drive themselves home safely.
Advertising campaigns which have been sponsored by government organizations inform people to be more careful when driving. Besides that, police departments have established sobriety checkpoints so that drivers can be tested randomly for alcohol. These activities are vital, because they help in reducing the number of drivers that are drunk on the road, thou drunk driving is still one of the biggest problems when it comes to driving. In almost every country drunk driving is illegal and these laws apply in airplanes, boats, bicycles, farm machinery and horse carriages.
In order for drunk drivers to understand what life and death means, it is good to share the dangers of drunk driving with friends. Besides that, government needs to put on strict rules about drunk driving so that drunkards can be away of the rules. Law enforcers need to arrest drunk drivers and jail them for long term. This is the only way of reducing drunk driving. Drivers who driver vehicles when they are drunk, there intention is not to injure themselves or anybody. But if they choose to drive when they are drunk this puts them in a dangerous game.
If drivers are aware of dangers that are related to drunk driving preventing accidents will be easier. The dangers of drunk driving are many and if you want to know more about them read magazines or enroll in a driving school so that you can be taught more.
Car salespeople are also known as automobile sales people. They are employed by car dealerships to sell new or used cars. They can use various methods to market and sell the cars at the highest price to car buyers. Some car salespeople are paid a retainer salary as well as a commission for each car that they sell. The higher the price of the car, the greater is the commission that they receive. Other car salespeople are paid on commission basis for each car they sell. For that reason, they get more money according to the number of cars they have sold.
In order to get more money, car salespeople normally try to sell cars to as many people as possible. Consequently, they are usually ruthless and very aggressive. To many car buyers, they might appear as bloodthirsty hounds after a helpless prey but this is just part of life and it is simply business. They are expected to be aggressive. If they are not, they will not be able to earn a decent living. As a result, they sometimes employ unconventional methods of getting people to buy their cars.
For instance, some car salespeople can call a customer with a low price for a car, just to get the customer to visit their dealership. Once the customer reaches the dealership, they realize that the price that was quoted on the phone was not true. However, because they want to buy a car, the customer goes ahead and buys a car at the price that he can afford.
Other car salespeople are fast talkers and very persuasive. They normally have a way of convincing a customer to buy a certain car by promising very attractive offers on the car, some of which may not be true. They have a way with words and they can convince a person with no hands to buy gloves to wear. This ability to convince others is inborn and is an important requirement for many salespeople.
Some car salespeople destroy the reputation of the profession and give it a bad name. They normally harass their customers into buying a car even when they do not want. These customers normally do not want a confrontation, and they want to finish a deal as soon as possible. Car salespeople can push such customers too fast until they buy the car simply to get the salesperson off their backs. This tactic works with some customers but others normally get irritated and can leave the dealership in anger without buying the car that they wanted to buy.
Unfortunately, car salespeople who are not that aggressive do not survive for long in the profession and are rarely given more opportunity to prove that they can do it. This is because the car dealerships want to make profits that will not come with zero sales. Therefore, car salespeople are normally under pressure to perform. Those who perform normally get good money for their troubles, which encourage them to be more aggressive. More experience helps one to be a better car salesperson.